In 2017, UNC inked a whopping $90 million deal with Nike’s Jordan Brand that still funds their scholarships, facilities, and NIL operations. The aim is to elevate the program with its vast revenue potential to the same national stature as UNC’s storied basketball tradition. “Michael Jordan set a standard at UNC that we’re chasing in football—nothing less than greatness,” said Bill Belichick on his plan for the 2025 season. Some of that “influence” is showing already, and the rest is in the pipeline, according to GM Michael Lombardi.

Michael Jordan, a proud alumnus of UNC’s basketball program, learned his craft under legendary head coach Dean Smith, and the rest is history. “That shot put me on the map, but it was Coach Smith’s system that prepared me ,” said Jordan about his iconic

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