Cracker Barrel cofounder Tommy Lowe is speaking out after the company’s recent attempt at rebranding, calling it “crazy,” “bland,” and “nothing.”
Lowe, now 93, founded the roadside restaurant with his friend Dan Evins in 1969 in Lebanon, Tennessee, to serve country food to interstate travelers. He described the chain as a “country store of country people.”
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Cracker Barrel unveiled the new text-only logo last week, which removed “Uncle Herschel” leaning on a barrel.
“They’re trying to modernize. Be more like the competition. Cracker Barrel doe