LAS VEGAS (KLAS) — Fashion retailer H&M will open its newest location at BLVD Las Vegas on Sept. 10 at 11 a.m., offering the first 100 shoppers a gift card valued between $15 and $200, according to a Friday news release.

H&M joins Puma, Lululemon, Abercrombie & Fitch, Adidas, ABC Stores and other retailers at the new center, which opened in November 2024.

"A feature unique to this location is the façade, which sees stainless steel framing both the storefront and a massive forty foot high LED screen looking out onto Las Vegas Boulevard," the news release said.

H&M is also planning opening-day giveaways of Simply Modern tumblers, coffee and doughnuts.

BLVD is across from City Center at 3747 S. Las Vegas Blvd., just south of Harmon Avenue.

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