The inaugural University of Texas Rio Grande Valley football game isn't just bringing fans to the stands, it's expected to boost local business across Edinburg.
Thousands of fans are expected to fill the stands at the Robert and Janet Vackar Stadium on Saturday, and many of them will be eating, shopping and staying in Edinburg.
Local business owners say game day is already paying off.
City leaders and business owners have been gearing up for the arrival of UTRGV football, not just for the sport, but for the economic boost it's expected to bring.
"We've certainly seen local hotels see that positive impact. I mean, these visiting teams are going to be buying hundreds of rooms with their athletes, coaches, support staff, then they have to order food as well, we have to feed a whole footba