As a former project manager, Taylor Tucker, 30, thought she’d be a strong candidate for a job as a senior business analyst at Disney. Among the job requirements, though, was an understanding of generative AI capabilities and limitations, and the ability to identify potential applications and relevant uses. Tucker had used generative AI for various projects including budgeting for her events business, brand messaging, marketing campaign ideas and even sprucing up her resume. But when the recruiter said her AI experience would be a “tough sell,” she was confused.

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