Julie Felss Masino, the CEO of Cracker Barrel, just Bud-Lighted all over herself. She and her counterpart, Alissa Gordon Heinerscheid of Bud Light fame, are products of elite northern private colleges. Both fell prey to their deference to woke versus reality. Both caused hundreds of millions of dollars in damage to their companies due to tone deaf decisions.

The problem began when both women insisted on going by three names, which is never a good thing. It makes me think of notorious villains like John Wilkes Booth, John Wayne Gacy, Lee Harvey Oswald, Sam Bankman-Fried and Hillary Rodham Clinton.

Do not trifle with Cracker Barrel customers. They are red-blooded Americans. And their blood is about as thick as Cracker Barrel’s gravy.

The iconic wood-burning (carbon-emitting) fireplace at

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