Arch Manning doesn’t have to wait for the NFL to cash in.

The Texas quarterback’s Name, Image and Likeness is the most valuable in college football, according to On3’s NIL valuations , which peg the junior as holding $6.8 million in value.

Manning, the nephew of Peyton and Eli, embarks on his first season as the Longhorns’ starter Saturday at No. 3 Ohio State in a mammoth Week 1 matchup after sitting behind Quinn Ewers for his first two college seasons.

Top-ranked Texas has a chance to lay down a marker against the defending champion Buckeyes at Ohio Stadium, with Manning being thrown straight into the fire as he takes the reins.

Manning got into 10 games last season as the backup to Ewers, while starting a pair, and completed 61 of 90 passes for 939 yards and nine touchdowns with

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