“Honored to serve as Chairman of the Future Competition Committee. This is about shaping the next era of the PGA TOUR — for our fans, players, and partners .” Not even a day into his new job, Tiger Woods’ message was clear after the PGA Tour CEO Brian Rolapp tasked him with chairing a root-and-branch review of the Tour’s entire business model.

This major step notably comes after Rolapp made it clear that the existing model, shaped by decades of compromise and designed to serve member interests above all else, is no longer sustainable. The PGA Tour CEO has already announced a voluntary retirement program for staff who lack commitment or are not on the same page as Rolapp to kick off a new era. “The goal is not incremental change. The goal is significant change.” Rolapp made it

See Full Page