• A Polish CEO was caught on video taking a hat from a boy at the US Open. • His misstep wasn't the first time a CEO found himself unwillingly cast in the viral spotlight. • Public relations experts advise caution in public, as privacy expectations wane.

First came Coldplay's kiss cam. Now it's a Polish CEO at the US Open, seen on video yanking Kamil Majchrzak's cap from a boy in the stands. The internet, predictably, is having a field day.

Executives are learning that what happens in the crowd doesn't stay in the crowd when cameras are everywhere. Whether it's a Jumbotron at a concert or a television broadcast at Flushing Meadows, internet sleuths are quick to discover the identities of business leaders behaving badly. Overnight, relatively private people can be vaulted from obscuri

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