China’s summer box office reached $1.67bn (RMB11.97bn), up 2.76% year-on-year, as historical war film Dead To Rights emerged as the biggest hit of the season.

Cinema admissions grew 12.75% year-on-year to 321 million, representing the second highest summer season figures in the past five years, according to a report released by Maoyan Entertainment based on data from the Maoyan Research Institute.

The average ticket price during the season (June 1 - August 31) dropped to $5.17 (RMB37.2) – the second lowest in five years – due to the lowering of distribution fees and cinema ticket subsidy campaigns, while the average occupancy rate was the second highest over the same period. The report indicated that this flexible pricing strategy has proven effective in stabilising the market and driv

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