Crypto platform Bullish (BLSH), the parent company of CoinDesk, said Tuesday that it has named David LaValle, a longtime figure in the exchange-traded fund industry, president of CoinDesk Indices and Data.

LaValle joins from Grayscale Investments, where he spent four years as global head of ETFs. Hired in 2021, he was instrumental in efforts to uplist the Grayscale Bitcoin Trust (GBTC) into a spot bitcoin ETF, working with authorized participants and launch partners.

That product, once the largest bitcoin (BTC) investment vehicle in the world, successfully converted in January 2024 after a landmark court ruling against the U.S. Securities and Exchange Commission.

Before Grayscale, LaValle served as chief executive of VettaFi, a global index and analytics firm. His career also includes s

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