LIV Golf arrived with a promise of disruption, backed by billions from Saudi investors, a flashy shotgun-start format, and marquee names like Brooks Koepka , Bryson DeChambeau , and Jon Rahm . Yet in 2025, the narrative has changed. LIV’s sheen has faded, and DeChambeau, despite being one of the league’s most prominent figures, has struggled to translate his presence into meaningful impact. Despite a huge social media presence, Brandel Chamblee questions if DeChambeau’s star power has any significance.
“You know, we’re having this great discussion about everything that’s going on in golf. And we’ve barely mentioned those three letters, LIV.” Sports writer Trey Wingo began the conversation with Chamblee on his YouTube channel . “Two years ago, it sure seemed like LIV came ou