Kraft Heinz, the gigantic packaged foods business, is splitting into two separate publicly traded businesses, the company announced Tuesday, the latest mega food business to unwind its strategy to offer everything for everyone.
The new companies haven’t yet been named. One will focus on faster-growing businesses, such as sauces, spreads and shelf-stable meals. Those brands include Heinz, Philadelphia and Kraft Mac & Cheese. The other company will focus on the struggling grocery items and food away from home businesses, including the Oscar Mayer, Kraft Singles and Lunchables brands.
“Kraft Heinz’s brands are iconic and beloved, but the complexity of our current structure makes it challenging to allocate capital effectively, prioritize initiatives and drive scale in our most promising area