Picture this: you’re one of the last Americans standing at the US Open, facing off against tennis legend Novak Djokovic in front of thousands of screaming fans at Arthur Ashe Stadium. The pressure’s mounting, your 0-10 record against the Serbian superstar is haunting you, and then someone points out that you’ve been wearing your sponsor’s headband upside down for two entire sets. Welcome to Taylor Fritz’s Tuesday night horror show.

The 26-year-old American somehow managed to turn his Hugo Boss headband into what looked like “SSOB” instead of the luxury brand’s iconic logo during his quarterfinal clash with Djokovic. And honestly? The internet had a field day with this fashion faux pas that probably had Hugo Boss executives clutching their pearls somewhere in Germany.

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