The Walt Disney Company will pay $10 million to settle Federal Trade Commission allegations that it enabled the unlawful collection of children's personal data on YouTube .

The FTC claimed the company allowed data to be collected from kids who viewed videos directed at children on YouTube without notifying parents or obtaining their consent.

The complaint alleged that Disney violated the Children's Online Privacy Protection Rule by not labeling some YouTube videos as being made for children. The agency claimed the company was able to collect data from viewers of child-directed content who were under the age of 13 and use it for targeted advertising.

In 2019, after a settlement with the FTC, YouTube began requiring content creators to list whether uploaded videos we

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