Walmart is celebrating the fifth anniversary of its Walmart+ membership program with a new perk for subscribers called "Video Streaming Choice." Starting Sept. 15, Walmart+ members will get nonconcurrent access to ad-supported Paramount+ and Peacock plans for free.

The new benefit positions Walmart+ as a stronger alternative to Amazon Prime , which includes access to the retail giant's Prime Video streaming platform on top of free delivery. (A Walmart+ membership costs $98 per year after its free 30-day trial, while Prime is $139 per year after a monthlong trial.) Amazon also offers add-on subscriptions to services like Apple TV+, HBO Max, Paramount+, and, most recently, Peacock Premium Plus via Prime Video.

Walmart's announcement comes as Amazon moves to restrict Prime's

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