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American Eagle said Wednesday its partnership with Sydney Sweeney has been its "best" advertising campaign to date as it announced fiscal second-quarter earnings that beat expectations.

The company's splashy, yet controversial , campaign with the "Euphoria" star led to some criticism and blowback but the launch, coupled with a recent partnership with Taylor Swift's new fiancé Travis Kelce, has led to new customer acquisition and positive traffic across channels.

American Eagle stock soared more than 20% in after-hours trading Wednesday.

"The fall season is off to a positive start. Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, w

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