A little over one month after her denim ad with American Eagle launched hundreds of think pieces by smelling mildly of eugenics, it looks like Sydney Sweeney is the face of a brand once again. But this time, she’s not talking about her genes or trying to sell us her dirty bathwater . Instead, she’s shilling shoes and bags for Jimmy Choo.

On Instagram , Jimmy Choo described the campaign as “a modern fable of feminine expression,” as well as “a celebration of the transformative power shoes and accessories possess.” Instead of having the blonde-haired, blue-eyed actress make a pun about her looks, it appears that the company has her not being herself at all. Apparently, she’ll be playing different characters to embody “the hero styles from the Autumn collection. ”

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