Christian Kurtzke doesn’t carry a crystal ball, but he might as well do so given his predictions about the future of luxury.
The chief executive officer of Together Group , a London-based global collective of creative agencies and immersive technology, marketing and production companies, believes that luxury brands, which are currently in a slump, will not return to the strong single-digit growth of years past, and that spending will shift to “intangibles,” bespoke experiences, health, well-being and feel-good moments.
Travel, quality time with friends and family, and the pursuit of longevity will replace logo handbags, $1,000 designer T-shirts, and products plugged by influencers as a new generation re-thinks its relationship with luxury, and has no problem swapping, buying or resell