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As you’ve no doubt heard by now, Sydney Sweeney’s American Eagle ad campaign has generated quite a bit of controversy.

Critics say the jeans/genes pun at the center of the ads had uncomfortable racist/eugenicist undertones.

We doubt that it was Sydney’s intention to ingnite an intense debate on social media, but that’s exactly what happened. In fact, it’s hard to think of another time when an ad campaign sparked so much division.

You’d think that after such a debacle, Sydney would steer clear of endorsement deals for a while. But just a few weeks later, she’s back at it!

Sydney Sweeney returns to modeling, sparks new round of discourse

This time, the Euphoria star is modeling for the iconic shoe designer Jimmy Choo.

“The new Bar Hobo bag is presented

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