Taylor Swift’s 'Showgirl' era sparks major sales for brands

Taylor Swift’s ‘Showgirl’ era sparks major sales for brands

Taylor Swift’s Eras tour, the highest-grossing concert tour of all time, surpassed $2 billion in ticket sales and reached an estimated total global economic footprint of $28 billion .

Now, just weeks after announcing her 12th studio album, “The Life of a Showgirl,” on Aug. 12, the ripple effects are once again reaching far beyond the stage. Swift’s eras often orbit a central theme, and this one appears rooted in vintage sensuality, cinematic styling, and silver-screen mystique. Its “Portofino orange glitter” and soft turquoise aesthetic is inspiring fans and influencing sales.

According to Shopify data, week-over-week sales of items within the “showgirl” theme surged globally following the announcement, including clothing t