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Alex Tunnell, owner of The Atelier vintage store, has purchased and is revamping the classic Auburn apparel brand, Tiger Rags.

Tiger Rags, which opened in the 1980s, developed a cult following for its unique game day T-shirt designs before closing during the COVID-19 pandemic.

The new ownership plans to revive the popular game day shirts, designed by original cartoonist Mike Lester, for every home game.

In addition to game day apparel, the brand will release other officially licensed Auburn merchandise and brand exclusives.

OPELIKA — Alex Tunnell and Brady Fowlkes are sifting through a storage space that was years in the making.

More than a dozen racks of clothing meet one's eyes upon entry. They exemplify the hours of effort, stuffed two rows tall with T-shirts,

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