Ford Motor Company is rebranding its motorsports program to Ford Racing.

The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder Henry Ford.

The motorsports arm of the company had previously been called Ford Performance. The company, noted global director Mark Rushbrook, was founded on racing when Henry Ford in 1901 won a race in a car called “Sweepstakes” that catapulted him to form Ford Motor Company two years later.

“This is so much more than a simple name change. This is the reintroduction of our racing brand and signals a completely new way of thinking about the business, brand, and products that our racing efforts bring to life,” Will Ford wrote.

The new logo consists of the stylized Ford in white lettering ins

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