SUGAR LAND, Texas (CW39) – Sugar Land is stepping onto the world stage as an Official Supporter of the 2026 FIFA World Cup, joining forces with the Houston Host Committee. City leaders said this week that the $2.5 million partnership, funded by voter-approved sales tax, will boost the local economy and put Sugar Land in the international spotlight.

Sugar Land is the only city within a 26-county area to earn this designation. Leaders say it will bring long-term benefits through tourism, business growth, and community engagement ahead of Houston hosting seven matches at NRG Stadium in 2026.

The World Cup is expected to draw 500,000 visitors to the Houston area and generate an estimated $1.5 billion economic impact. Sugar Land plans to activate major venues, launch marketing campaigns, and

See Full Page