Ulta Beauty has released more details about its expansion into Mexico .

Via a joint venture with Grupo Axo, the first store in Mexico opened on Aug. 21 at Antara Fashion Hall in Mexico City, followed by Galerías Metepec on Aug. 30.

“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market,” said Kecia Steelman, president and chief executive officer of Ulta Beauty.

The move will bring 35 brands to Mexico for the first time, including Isima by Shakira, Peach & Lily, Orebella, Ulta Beauty Collection, Morphe, Bubble, about-face, Ouai, Half Magic and Kitsch. They will be displayed alongside Mexican brands like AHAL, AloeVida, Bailando Juntos b

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