While tennis fans have been flocking to Honey Deuces and palomas at the U.S. Open , Heineken has its own hit specialty at the Billie Jean King National Tennis Center.

For the second year in a row, Heineken sold its nonalcoholic beer in limited-edition "L0VE.L0VE" cans, a play on the scoreless tie in the sport .

Heineken 0.0 is the top-selling nonalcoholic beer over the last five years, and with last year's inaugural cans selling out, Heineken USA's vice president of marketing Guilherme de Marchi Retz said it was an "easy choice" to bring the cans back this year and even distribute them nationwide.

"By reintroducing L0VE.L0VE at the U.S. Open, we’re tapping into a national cultural happening, and knowing the broader trends towards moderation, we’re using this as an opportunity to nor

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