While all eyes are on Apple ahead of next week's big iPhone 17 event, Bose quietly unveiled its second-generation QuietComfort Ultra headphones. In addition to offering better noise canceling, Bose's new flagship ANC wireless headphones come with a few upgrades aimed at improving everyday use that should keep it competitive with Sony's WH-1000XM6 and Apple's rumored AirPods Max 2.

The second-gen QuietComfort Ultra headphones go on sale October 2 for $449. While that's the same price as the current model, when the QualityComfort Ultra headphones originally arrived on the scene in 2023, they cost $379. Due to Trump's tariffs, the cost crept up to $399 and then $449, and it seems its successor will inherit that elevated price tag. Bose's debut follows in the footsteps of the second-gen Quiet

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