Anna Maria Island has a new rule for beachgoers on the northernmost part of the island there's now a 'no swim' zone at Bean Point Beach.
Mayor Mark Short said the change comes after a series of drowning incidents in August that led to four rescues and two deaths.
WATCH: Deadly rip current drownings prompt no-swim zone at popular Anna Maria Beach
But despite the no swimming signs on the beach, people were seen swimming there, Saturday afternoon. Visitors and locals alike.
"It's all about safety," said Short. "We want people to come here, we want them to visit, we want them to enjoy themselves, we just don't want anything bad to happen."
He said all the drowning incidents involved visitors to the area.
The most recent case was a 20-year-old swimmer who got caught in a rip current just