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Country music is rooted in Americana, with heartfelt stories of small-town life highlighting a focus on family, faith and fun.

The genre, which dates back to the early 1920s, is now reaching new heights of popularity, and longtime music staple MTV is finally recognizing its strength in the industry with the first best country Video Music Award .

The VMAs included six country music videos in the newly established category, with Jelly Roll, Morgan Wallen and Lainey Wilson receiving credit for helping the genre pick up steam among newer generations of listeners. Country music's incredible evolution is "impossible to ignore," according to Adrienne Uthe, founder of Kronus Communications.

POST MALONE FINDS HIS COUNTRY RHYTHM

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