As you’ve probably noticed, Google has gotten … weird lately. Weirder? It can be hard to find the search results you’re looking for. Between AI summaries and algorithm changes resulting in unexpected sources, it can be tricky to navigate the most popular search engine in the world. (And publishers are feeling the strain , too.)

Earlier this year, Google updated its algorithm. This is nothing new—Google updates its algorithms hundreds of times per year, with anywhere from two to four major “core updates” that result in significant changes. And while it's tricky to determine exactly what changed, publishers and websites large and small noticed significant traffic drops and lower search rankings—even for content that had previously been doing well. “ Google Zero ” (as Nilay Patel

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