Reports have disclosed that athletes and their teams are growing more cautious about crypto endorsement deals.

According to a recent interview with Shelly Socol, a marketing executive at BTCC Exchange , sports stars now demand deeper checks on a crypto firm’s history, compliance record, and staying power before signing.

Past scandals such as the FTX collapse have left a mark. Deals that once moved fast are taking longer to clear.

Athletes Demand Stronger Vetting

Based on reports, a recent CoinGecko analysis shows a 38% drop in crypto sports sponsorships from 2021 Peaks, and that fall has changed how offers are handled.

Players are often consulting legal and financial advisers before they sign. Some are even choosing Bitcoin pay. For example, posts on X have highlighted USC recru

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