How can startups and developers actually monetize their AI products? A startup called Koah , which recently raised $5 million in seed funding, is betting that ads will be a big part of the answer.

If you spend any time online, there’s a good chance you’ve seen plenty of ugly, AI-generated ads — but few to none when interacting with AI chatbots themselves. Koah co-founder and CEO Nic Baird argued that will inevitably change.

“Once these things get outside San Francisco, there’s only one way to make [them profitable] on a global scale,” Baird told TechCrunch over Zoom. “It’s happened time and time again.”

To be clear, Koah isn’t trying to introduce advertising to ChatGPT. (That’s probably something OpenAI will do for itself one day.) Instead, it’s focused on the “long tail” of apps th

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