Despite years of online criticism, BMW design boss Adrian van Hooydonk says the German automaker has no regrets about it outgoing design language that was punctuated by ever-growing double-kidney grilles, insisting the controversial front-end designs have helped sales rather than hurt them.

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In a roundtable discussion at the launch of the company's first Neue Klasse model, the 2026 BMW iX3 , Mr van Hooydonk pushed back on suggestions BMW had gone "too radical" with its latest design direction, especially when it c

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