Phoenix is to change it names to Standard Life.

Pensions giant Phoenix Group is set to change its name to Standard Life as it adopts the name of the brand it acquired seven years ago.

It follows widespread speculation that the board had been considering a name change.

The firm stated that Standard Life was its most reputable name and that the change would take effect in March 2026.

“Changing our name from Phoenix Group Holdings plc to Standard Life plc in March 2026 brings our most trusted brand to the forefront and demonstrates our commitment to helping customers secure a better retirement,” chief executive Andy Briggs said.

Briggs told City AM : “We’ve made the strategic pivot to build out organic growth that’s gone really well and Standard Life just is a much more natural b

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