InDrive, known for its bidding-based ride-hailing model across Asia and Latin America, is rolling out a “super-app” strategy aimed at frontier markets — expanding beyond cabs to deliver daily essentials to its users.
Beginning with grocery deliveries in Kazakhstan, InDrive plans to expand into multiple verticals over the next 12 months across its top markets, including Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico. The shift comes on the heels of more than 360 million app downloads and 6.5 billion transactions globally, cementing its position as the world’s second most-downloaded ride-hailing app , behind Uber, since 2022.
“If customers use you more frequently, then, of course, they stay longer, they’re more valuable in the ecosystem, and they’re just more loyal overall,” said