For the talented designers in Chicago’s fashion scene, an issue persists: How does an independent and/or emerging maker compete with global corporations spewing out fast fashion, established luxury brands, and the consumers distracted by both of them?

Entrepreneur DeAnna Spoerl, 36, is making space in the Chicago market for independent designers who prioritize quality and authenticity.

In her off hours from Bear Icebox—the public relations and brand strategy company she runs with her husband, Bob Spoerl—the mother of two carves out time to explore local commerce and pursue her long-held dream of working in fashion.

She created the online platform and “designer marketplace” Letty Sparrow to spotlight her favorite local designers and services. It’s an evolving directory and journal of the

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