A few months back, the NFL dropped the news that YouTube would exclusively stream the Week 1 Friday Night Showdown in São Paulo, Brazil. It was the very first NFL game to be streamed live and completely free on YouTube. Hans Schroeder, the NFL’s EVP of media distribution, put it simply. “ We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience .”

“ YouTube and YouTube TV have been incredible partners of the NFL for several years and boast an immense global reach, and we look forward to Week 1 in São Paulo .” Fast forward to the game day, and the showdown didn’t disappoint. The Chargers ran the Chiefs off the field, winning 27-21, and the stream turned into a major success for YouTube. If the chatter carries any weight, Fr

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