Long Beachers, rejoice! Today is 908 Day (for non-residents: the first part of the city's ZIP code), when all things Long Beach-ian are being celebrated.

It’s the first year it’s officially backed by the City Council and the mayor, so it’s got even more punch.

Expect an inordinate amount of hometown pride (Long Beach-emblazoned clothing encouraged) AND an array of discounts from local outlets that you should snatch up because a) you’ll save money and b) you’re supporting small businesses, which is a win-win.

So get out and about, and see below for a small selection of options. The full list is here , but we've pulled together some highlights:

Satisfy your sweet tooth at Creative Cakery . It’s offering nine mini bundt cakes for $9.08 while supplies last. The store closes at 4 p.m.

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