If you’ve ever peeked over your teen’s shoulder and wondered why they’re doubled over at a video of a guy in a hot dog suit running into a bush or a TikTok with a completely random punchline, you’re not alone. For Gen Z, the more nonsensical a meme is, the better — and they’ll be the first to tell you it’s not meaningless.

“It’s so absurd. You never know what’s gonna come next,” explained one teen in a recent SheKnows Teen Council discussion, describing why chaotic “brain rot” memes have become the preferred way to laugh, bond, and communicate. Another teen added, “We all know it doesn’t make sense, but that’s the point — it’s like our own language.”

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