Remember way back a year ago when Apple was convinced we would all spend big to upgrade to the iPhone 16 , just to access its Apple Intelligence? That was hilarious. Apple better not try that again this year with the iPhone 17 .

There'll be a new iPhone this week. At tomorrow's " awe dropping" Apple event , we expect to see the iPhone 17 lineup (which could include a new ultra-slim model called the 17 Air ), new AirPods and new Apple Watches . It's sure to be noteworthy, but I'll particularly keep a close eye on how Apple talks about AI.

Despite introducing Apple Intelligence at its annual WWDC developers conference last year, Apple has struggled to keep pace with AI innovation. Many of Apple's AI capabilities shown off at WWDC 2024 were released to little fanfare

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