“ To the game of basketball, you were my way out, but more than that, you were my way in. You let me tell my story without words. You let me cry through jumpers, shout through dunks, dream through wins. ” During his Hall of Fame induction, Carmelo Anthony detailed what the game of basketball actually meant to him. On the night in Springfield, he joined the Hall twice, thanks to the 2008 Redeem Team’s induction. Naturally, it calls for celebration, and the Knicks legend trusted a brand with which he has a history.

Let’s not forget that the 19-year NBA veteran is also a business mogul himself. From his fashion brand to production company, even launching his wine label, the 10x All-Star seems to have covered all his bases. After the enshrinement, Melo chose another spirit brand for the mom

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