Electronics giant The Good Guys will pay a $13.5 million fine after admitting it failed to give more than 20,000 of its customers store credit they were owed.

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The company also admitted misleading customers about how promotions worked and when they expired, according to a Federal Court judgment .

Advertisements placed between July 2019 and August 2023 that promoted store credit, or "StoreCash", likely resulted in "millions" of breaches of consumer law, Justice Michael O'Bryan said.

"The Good Guys sent over 5.3 million text messages and over 6.4 million emails to consumers advertising the Store Credit promotions," Justice O'Bryan said.

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