Apple is set to unveil its iPhone 17 lineup on Tuesday, with enhanced artificial intelligence features expected to take center stage.

The Silicon Valley powerhouse has remained tight-lipped about what is in store at an event dubbed “Awe Dropping” in invitations, but it comes at the time of year Apple typically introduces a new generation of iPhones that drive its revenue.

Despite iPhones maintaining their premium market position, Apple faces mounting pressure to prove it is keeping pace in the generative AI race.

“Apple’s perception as being ‘late to the AI party’ presents a significant challenge,” market tracker Canalys said in an analyst note.

While iPhone challengers powered by Google-backed Android have “aggressively advanced AI integration, Apple’s slower rollout of first-party AI

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