There has been buzz going around about the decline in website traffic amidst the introduction of AI overviews, and many major businesses have been suffering because of it. Google, however, in the past kept denying any decline and suggested that it was a mere shift in preferences, where some businesses thrived while others suffered, and the major way to overcome it would be to adapt to the changing requirements and become more agile. In a surprising turn of events, Google has gone back on its earlier statements and, for the first time, admitted in a recent court filing that the open web is, in fact, in decline.

Google acknowledges the open web's rapid decline amid antitrust scrutiny

Google, despite denying in the past any issues with the web amid the rise of AI, which is leading to a re

See Full Page