Achieving net-zero greenhouse gas emissions by 2050 will require removing carbon dioxide from the atmosphere , according to the Intergovernmental Panel on Climate Change, the world’s foremost authority on the topic. But only some types of carbon removal are actually effective — and these are largely not the kind that major companies are investing in.

A new report from the NewClimate Institute, a European think tank, finds that 35 of the world’s biggest businesses are leaning on short-term tree-planting and other forms of “nondurable” carbon removal in order to say they’ve neutralized some of their climate pollution. The handful of companies investing in more reliable carbon removal are mostly not doing so in conjunction with deep decarbonization , or the elimination of carbon emissi

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