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Richard Glover Broadcaster and columnist September 11, 2025 — 6.30pm

The latest advertising campaign for the Commonwealth Bank features an older couple getting married with the slogan “Doubt Never Did”. Apparently, the campaign is “designed to empower Australians to overcome self-doubt and take action towards their personal and business goals”.

There are other people featured in the campaign – sports stars and business owners – but always with the same message. If you have an inkling you want to do something, you should shoulder aside doubt and get on with it. The slogan, according to the bank’s head of marketing, is meant to help us “move past uncertainty”.

It’s terrible advice, of course, particularly from a financial instit

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