Several high-powered publicists are bewildered by a mysterious new website that claims “Hollywood runs on underpaid publicists” and goes on to advocate for better pay and greater respect for their work.

At least two billboards were also erected in Hollywood that say “They Couldn’t Even Afford This Billboard” and “Thank Your Publicist For Your Award.” Both include the line “FYC: Pay Personal Publicists More.”

The website payyourpublicist.com claims that pay for personal publicists has “not meaningfully changed in more than a decade.” It goes on to urge actors to give their publicists a 3% to 4% boost in pay, and for agents to “include provisions for fair compensation for their publicist” when they negotiate a client’s contract.

Retainer fees average $7K to $10K per month for agencies.

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