When social media influencer Natasha Etschmann learned almost half of Australian investors were turning to artificial intelligence tools for financial advice, she wasn't surprised.

The FORBES 30under30 recipient started giving financial advice on social media because people didn't know a lot about money.

"There's a real big lack of information in Australia. What do I do? How do I do it? What do I invest in? Where do I invest? How do you invest? Is it safe? What's a scam?" the influencer with almost 180,000 Instagram followers told AAP.

A survey showing 48 per cent of people use AI platforms such as ChatGPT and Co-Pilot to make investment decisions made sense, Ms Etschmann said.

The unaffordability of financial advice was a reason why people turned to AI, she said.

"Our financial advic

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