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Insomnia Cookies, the beloved late-night bakery brand, is once again proving why it has become a household name for night owls and dessert lovers everywhere. On Tuesday, September 16, Insomnia will host its seventh annual PJ Partyacross all store locations in honor of National PJ Party Night. This fan-favorite tradition is more than just a free cookie giveaway—it’s a full-fledged celebration designed to bring together Insomniacs nationwide in the coziest way possible: wearing pajamas.

From exclusive giveaways to the debut of a limited-edition cookie, Insomnia is leveling up the experience for 2025, creating the ultimate late-night hangout that rewards its most loyal customers.

How to Join the PJ Party

Participation is simple. Guests are encouraged to show up in

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