Jesse Katz starts each celebrity wine project from scratch. “Everything I do is custom,” the founder of the Sonoma County winery Aperture told WWD. The process, he explained, begins with getting to know the individual he is working with: “The label is a collaboration tying the brands of both the winery and the individual together. The wines are sometimes blended with the client, or sometimes I make the wine after talking to the individual and getting a better understanding of what they love to eat, drink, taste, etc.”

Over the years, Aperture’s roster of collaborators has welcomed Justin Timberlake , Jessica Biel, Ellen DeGeneres, Von Miller, Reggie Jackson, the Houston Astros, the Los Angeles Lakers and the Montage Hotels & Resorts, among others. Katz’s goal is to reflect both the

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